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Our team is certified according to international standards Scrum.org . We apply the best practices of agile development to your business.
Active participation in open-source projects allows you to create reliable solutions using proven technologies and keep up with the times.
Our solutions are created from ready-made tested components. This speeds up development and scaling, as well as making further support easier.
Our experts with extensive experience in collaboration guarantee efficiency, coherence and quality of the final product.
We are not new to complex projects. We have extensive experience in creating BPMS, CRM and high-load systems.
Proven professional qualifications, reliability and compliance with advanced industry standards.
We will help you create a solution that will meet the needs of your business. Our team uses proven and up-to-date tools, develops digital products for stable and efficient work for many years to come.
Goal formation
A specialist analyzes your tasks and determines how a new product can achieve them. Together with you, he forms the vision of the product.
Competitor Market Research
The product manager studies the market, identifies trends, and identifies what opportunities and threats exist.
Product strategy development
At this stage, a detailed roadmap of the product is created, which visualizes its development over time. A flexible product development plan is also being developed.
Testing the application
The product manager creates interactive prototypes to visualize the user interface and interaction with the product. He also conducts usability testing with real users to evaluate usability.
Release and development support
It develops a product launch strategy, including marketing campaigns and promotion channels. Next, the product's performance indicators are monitored.
It is important for businesses to create an IT solution that the market really needs. A product strategy is the foundation that determines what exactly needs to be created, for whom, and why. Without product management, the team risks wasting resources on inefficient or unclaimed functions.
A product strategy is developed based on the pains and needs of users, as well as market data — and not on intuition or guesses. The services of a product manager will help to avoid chaotic changes during the project, speed up decision-making and increase the value of the product for the business. Together with project management, which is responsible for implementing these tasks on time and within budget, IT product management becomes a working tool for growth.
Understanding the target audience and their needs.
Prioritize features based on benefits rather than personal preferences.
Alignment of business and development team goals.
The ability to flexibly adapt a product to the market without losing focus.
Reducing unnecessary costs for unnecessary functions and iterations.
Increase the chances of a successful launch and further scaling.
If you want to create an IT product that will be in demand by the market and bring measurable benefits to your business, start by building a product strategy.
A product manager is a specialist responsible for the strategic development of a product. It forms a vision, determines the value for the user, analyzes the market and makes decisions about what to develop and why. The main task is to make the product in demand and useful to the audience, while maintaining compliance with business goals.
The responsibilities of a product manager include:
Analyze data, make strategic decisions, understand technical aspects, and communicate with different departments.
In modern companies, you can often find the role of a Product Owner, who works closely with a product manager. If the product manager is responsible for the overall strategy, then the product owner is more immersed in the development process and interaction with the team.
A product and a project manager play important but fundamentally different roles in the development of a digital product. Who is a product manager? He is the strategist who determines what the product will be and why it should be that way. He makes decisions based on data, research, and market understanding.
A project manager is a tactician who organizes the work of a team to achieve specific goals within a set time frame. He answers the "how" and "when" questions, while the product manager solves the "what" and "why" questions.
Let's take a practical example: let's take a mobile application. The product manager determines what it should be based on the needs of users and market trends. The project manager organizes the process of its creation, keeping track of deadlines and resources.
