Order CustDev and build business solutions based on real data, not guesswork.
Get a CustDev interview and find out where the product growth is really buried.
Order a CustDev interview and make marketing more accurate and effective
The warranty period is 2 weeks
Comprehensive audit
The optimal team for the task
Support and mentoring from experts in related fields
Transparent process — TK work, reporting, tracking, timing control
Our team is certified according to international standards Scrum.org . We apply the best practices of agile development to your business.
Active participation in open-source projects allows you to create reliable solutions using proven technologies and keep up with the times.
Our solutions are created from ready-made tested components. This speeds up development and scaling, as well as making further support easier.
Our experts with extensive experience in collaboration guarantee efficiency, coherence and quality of the final product.
We are not new to complex projects. We have extensive experience in creating BPMS, CRM and high-load systems.
Proven professional qualifications, reliability and compliance with advanced industry standards.
We will help you create a solution that will meet the needs of your business. Our team uses proven and up-to-date tools, develops digital products for stable and efficient work for many years to come.
Analysis and preparation
We formulate the objectives of the study: which hypotheses need to be tested, which information is important to obtain. We dive into the specifics of the product, the audience and the context.
We coordinate the target audience segments and focus topics. We determine who we will interview and how: current customers, loyal ones, departed ones, potential ones.
Script development of the castdev interview
Creating a custom list of questions and blocks based on goals. We prescribe transitions between topics, options for clarifications, and criteria for selecting respondents.
Selection and verification of respondents
We find suitable interlocutors manually or with the involvement of the customer's database. We conduct screening by profile, motivation, and experience. We set a convenient interview time, confirm participation and give a short brief.
Conducting interviews and collecting data
We conduct a series of interviews (on average 30-60 minutes), record quotes, emotions and nuances of behavior. If necessary, we record and transcribe. Focus on open-ended questions, understanding real motivations and user experience.
Presentation and recommendations
We process the received data, identify patterns, patterns, and repetitions. We draw conclusions on each question and hypothesis. We separate facts from interpretations. We generate short and extended reports.
We present the result in a clear format: a list of insights, segment conclusions, product recommendations, marketing, and strategy. If necessary, we create a map of pains, tasks, triggers, and suggestions for improvements or A/B tests.
CustDev (Customer Development) is a series of in—depth interviews with your customers or potential audience and the basis of an informed product strategy. Castdev is, in simple terms, research that helps to find out what people really need, what their pains are, how they make decisions — and why they choose (or don't choose) your product.
The casting interview begins a project that understands the real needs of the audience, values, barriers, and decision-making logic. Without customer research, you're working blindly: launching features, campaigns, and products that may turn out to be unclaimed.
For businesses, CustDev is a way to:
understand who really buys your product (and who doesn't, and why);
test an idea, MVP, or hypothesis before starting development or large-scale advertising;
identify what value customers see in a product — and how they formulate it.;
reduce the cost of inefficient features, design and marketing;
increase conversions on the website and funnel by eliminating key barriers and misunderstandings;
develop product and marketing based on data, not intuition or guesswork.
Casting is the first step towards product management and I understand which segments to focus on, which pains to solve first, and how the real value of the product sounds in the language of the client.
You spend money on marketing, but you don't understand why applications don't turn into sales.
Do you have an idea for a feature, segment, or product, and you need to test the hypothesis
The product does not attract or retain users
It is unclear which audience generates the maximum revenue (LTV)
Users leave or don't start using the product — and you don't know why
Site visitors don't see the value, leads are lost at the start of the funnel
Hypothesis testing before launching a product or feature
Determining why customers don't buy or leave
Finding triggers, barriers, and values in the user experience
Optimization of communications, offers and positioning
Laying the foundation for product development and LTV growth
Startups that want to test ideas before development. Product teams that need to better understand user behavior. Businesses that lose customers, don't scale, or can't put the squeeze on deals. CustDev helps both at the MVP stage and during the development of a mature product.
