ООО «СМАРТ ПРЕДИКТИВ ТЕХНОЛОДЖИС» — российский разработчик компьютерного программного обеспечения с годовым оборотом более 100 млн рублей.
Social media today provides effective tools for business growth and development. In particular, for finding clients and communicating with them. Social media monitoring and analytics enhance business competitiveness by better understanding the audience, trends, and advertising opportunities.
At the time of the beginning of cooperation with LightTech, our client had a project for the analysis and monitoring of social networks. However, it became obvious that the existing functionality is not enough to meet modern business needs.
There was a need to optimize the platform's tools.
To provide growth opportunities for businesses by integrating modern tools into a platform for monitoring, analyzing and analyzing social networks.
We conducted a UI audit, compiled a list of edits, and then prioritized them based on the expected effect and the necessary resources for implementation.
We have developed features that affect UI and UX. So, we improved the search engine and the filter system, improved the navigation of the detailed blogger's page, etc.
Onboarding and identification of interaction processes
The client provided the necessary access rights, after which we started working with the design and development of the frontend in parallel.
As a result of this stage:
Iterative Agile Development
The development was carried out in short sprints against the background of changing priorities according to the T&M model.
The LightTech team has integrated functionality into the social media monitoring and analytics system to collect information about blogger ratings, popular topics, target audience and activity indicators, and the display of posts on selected bloggers and topics over a certain period.
The data is displayed in the format of charts and graphs. Gamification is integrated.
The application can be operated online via a web browser, no installation is required on a computer.
Dashboard
The dashboard of the social media monitoring and analytics system includes a search engine, posts, the ability to sort and complex filters, analyze audience composition and activity indicators.
Implemented a search bar.
Subscriptions
The module contains detailed information about the bloggers the user is subscribed to. Using the social media monitoring service, you can track reach, audience activity, average age, and locations.
Posts
The block provides the ability to view posts and track social media coverage.
By default, Scrum was used as a project management methodology, but custom elements were introduced for comfortable inter-team interaction.
As part of the social media monitoring and analytics system project, it was advantageous for the customer to delegate the relevant tasks to our team instead of creating and maintaining their own frontend department. This interaction made it possible to connect staff selectively at certain stages of the project.
Thanks to the introduction of new functionality into the social media monitoring and analytics system, the number of users of the application has increased many times over the past six months and continues to grow.
We continue to interact with the client as part of the expansion of the system's functionality, and we are working on moving beyond the analysis of social networks to the media.
There are plans to jointly develop a new page for monitoring the television section with the ability to track channels and broadcasts, analyze the audience and topics of interest to it.
