Bayer AG - мультинациональная фармацевтическая и биотехнологическая корпорация, Леверкузен, Германия.
The Bayer division, which supplies products to farmers in Spain, came up with the idea to automate the process of forming and sending offers to customers.
Our goal was to create a platform for aggregating customer data and managing commercial offers.
Increase the efficiency of the sales department by automating the process of creating and sending offers.
In 2 months, an application has been developed to optimize sales of Bayer products to farmers.
The platform allows you to systematize the customer base and automate the sending of personal offers to customers.
The platform simplifies the work and saves the company time. For example, you can prepare templates for commercial offers for a specific segment of the target audience, and the system will send them at the right time.
Stage 1
Discovery phase
We identified the customer's wishes, wrote the requirements, approved the design, thought over the infrastructure, and prepared a roadmap for the project. We have calculated the deadlines for the implementation of the solution and its implementation
Stage 2
Development stage
Stage 3
Web Application Release
Stage 4
Release permissions for smartphones and tablets
Stage 5
Stage of improvements
Based on feedback from users testing the app, we have made improvements.
In 4 sprints, a web-based application was implemented, as well as permissions for smartphones and tablets.
The platform is a web application adapted for mobile devices and tablets.
Localization is implemented in English and Spanish.
Formation of offers
The application allows you to generate an offer from Bayer through authorized distributors and send it out in a personalized manner to the farmers' database.
For representatives of Bayer, the admin panel provides opportunities for monitoring statistics on offers (the mailing process, acceptance or rejection of the offer).
Process automation
The process of forming an offer takes place in the constructor and boils down to choosing a product, its quantity and specifying the area of application. The program automatically calculates how much product needs to be included in the offer and outputs the totals and the amount.
The parameters dashboard has sliders for selecting adjustable values and the ability to select from an existing list in one click.
After selecting the parameters, the application automatically generates an offer and displays it visually.
The distributor only needs to select the contact details of the farmer from the database and send a commercial offer.
After receiving a commercial offer, the farmer can accept or reject it.
Up-to-date statistics on offers are displayed in the admin panel.
During the development process, testing and demo screenings were conducted with the involvement of Spanish farmers.
For effective feedback, it was necessary to compile a number of manuals, as well as organize personal consultations between users and LighTech employees.
