Yoga For Men // SportTech

Yoga for Men — the online platform for yoga practice

#sporttech#yoga

About the Client

Yoga for Men is a unique online platform for yoga practice, designed by experts specifically for men. It takes into account the unique aspects of male physiology and psychology, offering highly effective workouts.

Task

The client needed an appealing website with useful features to help users progress in their yoga practice. The main goal of the site is to increase sign-ups for classes, attract new clients, and retain current ones by providing quality yoga content and convenient training features.

Solution

The LighTech team developed an online yoga platform equipped with a variety of tools for remote learning. The solution offers a large collection of classes suitable for both beginners and professionals, combining modern technology with the expertise of trainers.

Project stages

1

Discovery Phase

During this phase, we conducted an analysis of competitors and the target audience. We created a mood board, defined positioning, and developed animation concepts.

2

Design Development

We ensured ease of use and a consistent user experience across different screens.

3

Development Stage

We initiated an iterative development process with weekly demonstrations in the test environment, allowing us to regularly adjust the project's direction.

4

Release

We conducted final testing and bug fixing before the launch. The landing page was deployed to the production infrastructure, and functionality was thoroughly checked.

5

Maintenance

After the release, we monitored performance metrics and gathered feedback. We implemented improvements and provided technical support to ensure stable operation.

Functionality

The platform is filled with unique content from professional trainers and includes recommendations on how to achieve the best results, the goals that yoga can help accomplish, how to combine yoga with other sports, and a dedicated section for office workers.

The website also features a custom program builder, allowing users to select the difficulty level and goals, yoga styles, convenient times for practice, and specific muscle groups to focus on.

Each user can choose not only a pre-made 3-month or yearly workout plan but also request the development of a personalized training program.

Challenges

We adopted a product-oriented approach, focusing heavily on researching the target audience, user journey, and animations. The project team plans to develop a mobile app equipped with more convenient tools for effective workouts and progress tracking. Additionally, there are plans to implement artificial intelligence to monitor the correctness of exercise execution by tracking body positions through key points.

Frontend

Tailwind CSSJavaScript

Backend

PHPLaravelOrchid