Prime Ballet // EdTech

Art Without Borders: Online Platform for Ballet Classes

#sporttech#ballet

About the Client

Prime Ballet is a ballet school founded with the participation of ballerina Anastasia Thompson, a graduate of the renowned Moscow State Academy of Choreography. The students of the school follow a unique program developed in collaboration with choreographers from the world's top ballet schools, adapted for people with varying levels of experience.

Task

The task was to make classical dance accessible to everyone, regardless of their geographical location, by creating a unique online platform for remote lessons.

Solution

The LighTech team has launched a new website where user can download a mobile app packed with a wide range of features for remote ballet training.

The solution offers a comprehensive selection of online classes tailored for both beginners and professionals, seamlessly blending modern technology with centuries-old ballet traditions.

Project Stages

1

Research and Planning

At this stage, we conducted market research on online ballet schools, analyzed competitors, and assessed the needs of the target audience. We created a detailed project vision, defining the main features and goals of the website and mobile app. We also compiled a mood board and developed the concept for the visual style and branding.

2

Design Development

We crafted an intuitive and aesthetically pleasing design that caters to user needs, ensuring easy navigation and compatibility across various devices.

3

Development and Testing

We initiated the development process using agile methodologies. The code was written iteratively, with regular demonstrations in the test environment. We conducted multiple stages of testing to identify and fix errors, enhance performance, and ensure security.

4

Launch and Optimization

We published the mobile app and deployed the website to the production server, conducted final testing, and ensured there were no critical bugs. Performance was optimized for fast loading and user convenience.

5

Maintenance and Development

After the launch, we continued to monitor the performance of the website and app, collected user feedback, and analyzed user behavior. We implemented improvements based on the gathered information, expanded functionality, and provided technical support to ensure stable operation and the ongoing development of the solutions.

Functionality

The platform offers convenient and functional tools for learning ballet, allowing users to schedule classes and create personalized programs tailored to their individual needs.

Personalized Training Program

Designed considering individual physical fitness and skills, enabling users to achieve the best results.

Unique Content from Professional Ballerinas

Access to exclusive lessons and valuable tips from experienced ballet masters.

Options for Setting Goals and Focus of Lessons:

Improving strength and endurance
Correcting and strengthening the arch of the foot
Maintaining optimal weight and shape
Developing fluidity and coordination of movements
Practicing positions at the barre and on stage
Improving posture and alignment

Progress Tracking Functionality

Ability to monitor achievements by percentages and days, as well as view a detailed exercise plan for the week and entire training period.

Flexible Pricing Plans

Choose a suitable plan: free, 3-month, annual, or a 7-day trial period.

Exclusive Dance Lessons

Specially designed programs to learn Swan Neck and La Bayadère.

Challenges

Together with the client, we embraced innovative approaches to the platform's development.

We worked closely on the content structure with methodologists and instructors from the ballet school. We tested various functionality options for the mobile app and website to select the optimal ones.

We increased subscriptions by adding a paywall on the final onboarding screen. As per the client's request, we experimented with an InApp subscription using Stripe and found it to be ineffective.

The platform continues to evolve, with the next step being the expansion of the product line and testing a hypothesis using Motion Capture.

Frontend

Tilda

Backend

PythonDjangoCeleryPostgreSQLRedisStripeVueJS

Mobile

DartFlutterRetrofitInjectableFirebaseStripe