POOL Music GmbH - startup from Munich, Germany.
The commercial sphere of the media business often remains traditional, where a large portion of the profits goes to labels and producers. However, the founders of Pool decided to change this mindset by introducing an innovative application that combines fintech with elements of social networking. Pool allows users to invest in shares of their favorite musical artists, supporting their success through active trading of shares. This application creates a unique connection between fans and artists, opening up new earning opportunities for them.
A mobile application has been developed for iOS and Android, allowing users to trade shares of music artists.
Users can buy and sell "shares" of artists, track statistics, concerts, and events influencing share prices, and make real-time decisions. Social elements enable users to interact and exchange opinions about music and artists. Within the Pool ecosystem, administrative panels are available for the convenience of both artists and the platform.
Discovery Phase (3-4 weeks)
We conducted brainstorming sessions and defined system roles and user journeys (CJM).
Analyzed the pricing algorithm and financial market instruments.
Conducted a design audit, improving the user experience (UX) proposed by a third-party company.
Created user scenarios (User Stories).
Calculated infrastructure costs, taking into account expected loads.
Explored third-party integration possibilities, such as payment gateways and push notifications.
Prepared and documented the project architecture plan.
Estimated the scope of work, assigned priority to functionality, and developed a project roadmap, determining the optimal team composition.
Prepared the budget.
Iterative Development (14 weeks)
Beta Testing (1 week)
Release (1 week)
We published the applications in stores and ensured interaction with the support service to obtain approval from Apple and Google companies.
Artist Web Panel:
Mobile Applications (iOS/Android):
Personal fan profile with a "My Friends" block and transaction history
Verification and personal identification module
Functionality for placing orders and exchange tools, including stop-loss and other options
Wallet with deposit, withdrawal, and real-time asset change chart capabilities
News section
Push notifications
Artist marketplace with filtering, search, and sorting functions
Pool Admin Panel (built on Django):
User, transaction, and artist management at all stages
Log monitoring
Report generation
According to German legislation, mobile applications incorporating brokerage elements are required to integrate with verified partners. In this case, verification by one of the certified partners (Concedus) and identification by another (Verimi) were required. The integration process required careful planning from all sides. We developed an interaction scheme and conducted alignments between the respective endpoints.
Additionally, the application included integration with a third-party resource, SoundChart, whose data was used to form the pricing algorithm. During the implementation of this integration, issues arose with the unstable retrieval of data. To address them, adjustments to the business logic were needed to ensure stability during data delays.
Oxana Balayan
Google Play
App Store